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Guinée-Etats-Unis d'Amérique
Marketing in Guinea


MARKETING STRATEGY

Radio-Television

Radiodiffusion Télévision Guineenne (RTG) broadcasts daily from Conakry. About 70 percent of programming is in French with the remainder in local languages. Radio is the more popular form, but television is gaining acceptance. There are now about 35,000 television sets in use, receiving six hours of broadcasting every day. Advertising rates in both media are basically determined by the time of the day and the day of the week as well as the actual length of the commercial.


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