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Guinée-Etats-Unis d'Amérique
Marketing in Guinea


Marketing in Guinea

MARKETING STRATEGY

Licensing and Franchising

Licensing and franchising are not yet widely used in Guinea but are expected to become more frequent as Guinea's economic base develops. Guinean law does not yet contain any specific provisions for licensing or franchising. The primary consideration in either type of arrangement is the formalization of a remittance procedure for any fees, royalties, purchases of advertising materials, and related expenses to the licensor or franchisor. This may be done by spelling out, in considerable detail, the remittance requirements of the franchisor or licensor, and including these details as part of the dossier submitted to the government for approval under the Investment Code. However, enforcement of such contractural arrangements is not certain.


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