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Guinée-USA

Marketing in Guinea

MARKETING STRATEGY

Basic Demographics

Estimates of Guinea's present population vary, but the generally accepted figure is 6.S million, with a net growth rate of 2.9 percent per annum. Urban population is 30 percent of the total. Average population density is 24 per sq. km. and the mainly rural population is evenly distributed throughout the country. Internal migration has a modest influence on settlement patterns. While migration to the capital city, Conakry, has accelerated in recent years, secondary towns have acted as a buffer and have slowed growth in the capital to 5 percent per annum. The age structure of the population is youthful: 45 percent are below age 15. It ls estimated population growth will approach 3 percent over the next two decades, and the population will exceed 8 million by the turn of the century.


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